Why do It
VISION
Raise awareness of 1% of the global population
Every human being has a story, one that influences your life every second of your day, and mostly you are not aware that it does or to what extend. Past experiences and conditioning affect your results and the quality of your life.
MISSION
Unleash human potential
Empower 2000 people per day for 10 years with knowledge that creates mental & emotional freedom.
Founder & CEO
Anneme’s Story



Anneme began her career in the financial sector and within two years, was entrusted with managing blue-chip clients and overseeing multi-million-rand accounts. As a respected Relationship Manager at Imperial Bank, Anneme worked with high-level decision-makers and stakeholders and this exposure and experience has positioned her as a credible and well-informed professional Coach. She has a sound understanding of organizational challenges, the systems and processes of the business environment and the complexities which working with people across functions, locations and levels can bring.
Anneme Coetzee stands as a beacon of excellence in the world of Neuro-Linguistic Programming (NLP), celebrated as the first, and at present, the only South African born female Master Trainer in Africa accredited with the American Board of NLP.
With an illustrious career that spans close onto two decades, Anneme Coetzee has established herself as a global multiple award winning, world-class, internationally recognized figure in NLP, personal development, and transformative coaching.
Background and Education:
Anneme’s journey into the realms of NLP and life coaching began with her profound interest in understanding human behaviour and accessing ways to personal empowerment and freedom. She holds an international Master Trainer qualification in Neuro-Linguistic Programming from the prestigious American Board of NLP, complemented by certifications in Life Coaching, Hypnosis, Degree in Metaphysics, Initiate in Ancient Huna Methodology, to name a few.
Recognition and Awards:
Her dedication and excellence have not gone unnoticed, with numerous accolades highlighting her pioneering contributions to the field. Anneme’s awards celebrate her innovative teaching methods, her commitment to excellence, and her role as a trailblazer for women in NLP and coaching.
Some Career Highlights:
International Recognition: Anneme has been honoured with numerous awards for her contributions to NLP and coaching, including African Excellence Awards as Leading Experts in NLP Coaching (2021,2024), Corporate Vision Awards for Best NLP Coaching Company in South Africa (2022, 2023, 2024), Top KZN Business Woman (2023), .Wonderwoman Awards 2023, Nominee in Woman of Stature Awards 2024 in Coaching and mentoring division, MEA Business Awards 2024 as Best Master NLP Coaching & Training Institute 2024 – South Africa.
Innovative Approach: Known for her innovative techniques in applying NLP, she has developed unique models that integrate traditional NLP wisdom with modern neuroscience and epigenetics, making her programs deeply transformative.
Global Impact: She has conducted workshops and seminars across the globe, from the United States and Europe to Asia, Australia, and Africa, impacting thousands of lives.
Publications: Anneme has been featured in Business Times, Get It and various other magazines, Business Sense News Articles. She is also a sought-after speaker at international conferences, where she shares her insights on empowerment, leadership, and transformation.
Philosophy and Contributions:
Anneme believes in the power of NLP to unlock human potential and advocates for its accessibility across diverse cultural and socioeconomic backgrounds. Her work emphasizes the importance of self-awareness, effective communication, and purposeful living.
Pioneering Work in Africa:
As the only female Master Trainer of NLP in Africa, Anneme has been instrumental in bringing NLP to the forefront of personal development within the continent. She has founded an NLP training center, offering certification programs that adhere to international standards, thereby nurturing a new generation of NLP practitioners and coaches in Africa.
Vision for the Future:
Anneme’s vision extends beyond her current achievements. She is committed to expanding the reach of NLP, ensuring it serves as a tool for positive change and empowerment for individuals across the globe. Her ongoing research and development work in NLP continue to break new ground, promising even more innovative approaches to personal development in the years to come.
The vision is to empower 1% of the Global population with knowledge that can empower anyone to transform and improve their lives, ultimately creating personal freedom.
Join Anneme Coetzee:
Embark on a transformative journey with Anneme Coetzee. Discover the power of NLP to change your life, guided by one of the most respected and visionary leaders in the field.
Anneme’s bio not only highlights her qualifications and achievements but also reflects her passion for NLP and her commitment to making a positive impact on individuals’ lives worldwide.
International Accredited Master Trainer of:
- Neuro-Linguistic Programming
- Hypnotherapy
- Time Line Therapy Techniques
- NLP Coaching
International Accredited Master Trainer of:
- Neuro-Linguistic Programming
- Hypnotherapy
- Time Line Therapy Techniques
- NLP Coaching
Specializing in the following areas:
- Personal/Individual Coaching
- Group Coaching Workshops
- Executive Business Coaching
- Corporate/Business Training
- Accredited Certification Training
Her qualifications include:
- Master Trainer of NLP
- Trainer of Time Line Techniques
- Trainer of Hypnotherapy
- Executive NLP Coach
- PEPS Business Coach
- Stress Bio-Feedback Coach
- Quantum-Touch I
- Quantum-Touch II
- NQF 4 Payroll
- Bachelors in Metaphysics
- Keto Health Coach
- Intermitted Fasting Health Coach
Current Studies:
- Doctor of Metaphysical Psychology, Mpsy.D.
- H’Oponopono Certification