The biggest challenge you face in starting a new business is communicating to your clients that you have the solution to their need or problem. Not only do your have to bridge the gap between problem and solution, but you also have to do it in such a way that you create enough trust with your client that they will be convinced to trust you and do business with you.
Value–Based Business is the process of understanding and reinforcing the reasons why your offer is valuable to your clients. Through Value-Based Selling, you increase the likelihood of a transaction as well as the price your client is willing to pay. Always sell based on the value your offer provides, not the fee.
Design your business based on your own values and focus your marketing plans and strategies toward working only with your ideal potential clients. Understand what drives their behaviour and align your communication in order to match their needs
Some of the topics covered in the training:
- Brand Design
- Ideal Clients & Target Market
- Unique Selling Point
- Understanding your competitors
- Marketing & Advertising
- Goals and Action Plans
- Business Plan
For more information, contact us here