Engage | Equip | Empower

We are a world-class, Internationally accredited NLP Coaching and Training Institute.

Whatever your coaching or training needs, we have an expert waiting to empower YOU!

Established in 2010 by Executive NLP Coach and Trainer, Anneme Coetzee.

True Awakenings is an integrated training and coaching centre and one of the leading NLP service providers in South Africa.

We offer a variety of NLP courses and certification programmes, individual and group coaching sessions as well as a range of business and personal development workshops and seminars.

The True Awakenings centre has a team of coaches, innovative trainers and specialist consultants who provide our clients with multi-perspective insights and expertise to activate business and personal transformational goals.

True-Awakenings Life Coach Training Centre

Anneme Coetzee – Founder & CEO

My purpose and intentions are to empower you, to help you realise your full potential and to live the life of your dreams. Whether it is with individual sessions, your business, your team or to become a certified NLP practitioner, there is a variety of options that you can choose from.

I am not here to make you live the life I think is good, I am here to deliver, to assist you in changing your beliefs so that you can make your life anything you want it to be. If you can think it, you can be it – I will show you how to get it with the power of your own mind!

If you are ready to change and can easily see the value and potential in doing something like this, then your time is now. I’ll deliver as promised, and after you are done, you will be unstoppable, unlimited in potential, which is what you were always meant to be

Our Services


If you are ready to create a life that will astonish you, if you are ready to fulfil your burning desire to facilitate real change … then becoming a life coach is for you!

1 Transformational Experience.

4 Internationally Accredited Qualifications.

For more information, read more here


Are you ready to take ALL your skills to the next level?

As a Master Life Coach, you will learn advanced practices and basic Quantum Physics that will  help you acquire the skills and knowledge you need to attain mastery

For more information, read more here


What if your life could be better than you expected… in less time than you thought?

Are you ready to live the life you’ve always dreamed of?

Personalised individual coaching sessions.

For more information, read more here


How can you unleash the natural talent in your team and develop it to benefit the organization?

Your people are your most valuable resource. How can you get the best from them?  Neuro-Linguistic Programming [NLP] has emerged at the forefront of the skills development industry;  the most powerful, practical and solution-focused method of creating a more engaged, results-driven organisation.

For more information, read more here