Empower | Unleash | Transform

We are a world-class, Internationally accredited NLP Coaching and Training Institute.

Whatever your coaching or training needs, we have an expert waiting to empower YOU!

Established in 2010 by Executive NLP Coach and Master Trainer, Anneme Coetzee.

True Awakenings is an integrated training and coaching centre and one of the leading NLP service providers in South Africa.

We offer a variety of NLP courses and certification programmes, individual and group coaching sessions as well as a range of business and personal development workshops and seminars.

The True Awakenings centre has a team of coaches, innovative trainers and specialist consultants who provide our clients with multi-perspective insights and expertise to activate business and personal transformational goals.

Head of Coach Training at the Global Executive Business School

Anneme Coetzee – Founder & CEO

Anneme Coetzee, the owner of the True Awakenings Training Centre, is passionate about helping individuals to understand themselves so that they can achieve personal excellence.

Certified as an International Master Trainer of NLP and the highest qualified female in  Africa with the American Board of NLP, she provides support to enhance the skills, resources and creativity that her clients already have – and challenges assumptions and thoughts that are blocking or disabling them from moving forward.

My purpose and intentions are to empower you, to help you realize your full potential and to live the life of your dreams. Whether it is with individual sessions, your business, your team or to become a certified NLP practitioner, there is a variety of options that you can choose from.

I am not here to make you live the life I think is good, I am here to deliver, to assist you in changing your beliefs so that you can make your life anything you want it to be. If you can think it, you can be it – I will show you how to get it with the power of your own mind!

If you are ready to change and can easily see the value and potential in doing something like this, then your time is now. I’ll deliver as promised, and after you are done, you will be unstoppable, unlimited in potential, which is what you were always meant to be

With over 10 000 hours of experience with individuals, I am referred to as

“The coach that tells you what you NEED to hear, not necessarily what you WANT to hear” 

“I deeply care for my clients and their results and I do not care for the limitations and blockages that prevent you from living a happy and abundant life. I invite you to let them go”

International Accredited Master Trainer of:

  • Neuro-Linguistic Programming
  • Hypnotherapy
  • Time Line Therapy Techniques
  • NLP Coaching

Specializing in the following areas:

  • Personal/Individual Coaching
  • Group Coaching Workshops
  • Executive Business Coaching
  • Corporate/Business Training
  • Accredited Certification Training

Founder & CEO of:

  • Accelerated Excellence
  • True Awakenings NLP Coaching & Training Centre
  • Professional Coaches Directory

Her qualifications include:

  • Executive NLP Coach
  • PEPS Business Coach
  • Stress Bio-Feedback Coach
  • Quantum-Touch I
  • Quantum-Touch II
  • NQF 4 Payroll & HR
  • Bachelors in Metaphysics
  • Keto Health Coach
  • Intermitted Fasting Health Coach

Current Studies:

  • Doctor of Metaphysical Psychology, Mpsy.D.
  • Huna Initiate, Ancient Hawaiian Studies
  • H’Oponopono Certification

Our Services


What is holding you back from your dream job, great relationships and financial independence?

A change in thought will lead to a change in life.

What would happen if you could…

  • Master your emotions to reduce fear, stress and anxiety.
  • Take charge of your mind and emotional states.
  • Set compelling goals and achieve them.
  • Change unwanted beliefs, habits and behavior.
  • Develop stronger relationships.
  • Change damaging health habits.

For more information, read more here


CREATE the life you want NOW with RAPID transformation in RECORD time!

Attend this 2-day training and become aware of how your unconscious values and beliefs drive your behavior and results.

  • Eliminate obstacles and blocks that slow down your progress from achieving your desires
  • Become very clear and specific on your goals and action plans
  • Eliminate negative emotions and limiting beliefs

For more information, read more here


What if your life could be better than you expected… in less time than you thought?

Are you ready to live the life you’ve always dreamed of?

If you want to experience a one-on-one PERSONAL BREAKTHROUGH, then this program is for you.

For more information, read more here


People don’t buy what you do, they buy WHY you do it. They buy YOU!

Value-Based Business is the process of understanding and reinforcing the reasons why your offer is valuable to your clients. Through Value-Based Selling, you increase the likelihood of a transaction as well as the price your client is willing to pay. Always sell based on the value your offer provides, not the fee.

For more information, read more here


If you are ready to create a life that will astonish you, if you are ready to fulfil your burning desire to facilitate real change … then becoming a life coach is for you!

1 Transformational Experience.

4 Internationally Accredited Qualifications.

For more information, read more here


Are you ready to take ALL your skills to the next level?

As a Master Life Coach, you will learn advanced practices and basic Quantum Physics that will  help you acquire the skills and knowledge you need to attain mastery

For more information, read more here


Do you want to install magically the courage and skills to stand up in front of people and just OWN THE ROOM?

Are you ready to be THE BEST Presenter you can be!

For more information, read more here

Our Clients

I would highly recommend this course to any organisation that is serious about investing in its people and see the added benefit of improved performance. The course covers both teamwork as well as individual sessions. Individuals are enabled to overcome their challenges/fears/anxieties which results in personal growth and development. This has a positive effect in the work-place where the perceived barriers to success are removed, resulting in improved bottom-line results. This we have witnessed as well as a positive lift in morale within my team. They are encouraged to challenge their perception and put goals and actions in place to get the results they desire.

Cheryl Wheeler

Commercial Manager – East Coast Radio

In my experience as both a sales trainer and sports coach, individuals seldom outperform or underperform their self-image for very long. Regardless of what new skills, techniques and processes individuals learn, their self-image eventually regulates behaviours and outcomes to fall within the range of self-expectation. Adjusting your staff’s self-image is at the core of them improving performance, enjoyment and fulfilment in their roles.

I have seen first hand the impact Anneme is having working with individuals to adjust their self-image. Her training and expertise in identifying what self-limiting beliefs individuals have and how they can go about resetting these beliefs have a direct impact on their performance. It’s a simple principle, yet requires complex analysis. Anneme has a nonjudgmental warmth and understanding that nurtures clients into forming new, more empowering beliefs.

Anneme is very gifted at allowing people to let down their guard, identify the beliefs that no longer serve them, and opens them up to the process of change. Anneme can add significant value to any company wise enough to appreciate the impact of self-worth and the role it plays in the success of their organisation.

Roy Hawker
Director- Hawker Media

I have always been a confident & successful person.  I was called to coaching and had an interesting journey to start with Anneme and cannot believe the positive changes in my life in such a short time. I have a successful business and am now expanding the revenue stream and going back to areas I only dreamt I could work in.  I am opening a Wellness & Career coaching business and cannot wait to take it to great heights.  I can’t wait to become a part of Anneme’s dream to heal the world.

Jenny Reid
CEO – iFacts

Empower | Unleash | Transform

We are a world-class, internationally accredited NLP Coaching and Training Institute.